Fedoras: not just for the boys
Fedoras. Classic hats that have an evocative history. Gangsters, mafia, handsome men that have a dodgy past.
But actually, fedoras started out as a woman's accessory.
It first appeared in 1882 in the first production of a play named “Fédora” by the French author Victorien Sardou. He wrote the part of Princess Fédora Romanoff, the lead role, for actress Sarah Bernhardt. In it she wore center-creased, soft brimmed hat.
The hat started gaining popularity, and became a very popular accessory for women, especially women's-rights activists.
After 1924, Prince Edward adopted the fedora style, and progressively more and more men started wearing them, replacing their bowlers, flat caps and top hats.
In the mid-1920s, fedoras were extremely popular, which is why they are often associated with gangsters and Prohibition. By the 1940s and 1950s, film noir glamourised this hat and it was seen on Cary Grant, Humphrey Bogart and Frank Sinatra.
Once the 1960s and 70s came around, informal and relaxed clothing was much more favoured, until the late 70s and 80s, when fedoras came back again...
And what's great now... is that there are SO many milliners that are making amazing fedoras and trilbys out there. Popular artists and musicians like Pharrell Wiliams, Steve Martin and Bruno Mars are popularising this classic style.
And it's not *just* a man's style, women can update and modernise their outfit by putting on a fedora and it makes a unique statement.
So.... in the market to get a cool trilby or fedora? Check out our winter sale and get up to 60% off of our winter styles! You have nothing to lose, really, except 15 minutes of shopping (which is always a good thing).