We think THIS is SuperDuper.

January 17 2015

Source: bluemarlin.it

We at Shappos love a good story about a hat brand. Brand stories are the heart of whatever you're selling- and even more so when it comes to hats. We always think that hats have a story. Hats start conversations. Hats can be personal, living, breathing accessories- whether you're wearing them, making them or selling them. 

A couple of days ago, The New York Times did a fantastic article about Veronica Cornacchini and Matteo Gioli, the innovative founders of SuperDuper Hats. Out of a passion for the art of making hats, they decided to apprentice for a year and then start their company (which they named after a lyric in the song "Puttin' on the Ritz"!). We applaud this kind of passion and wish them nothing but success.

Have a look at our winter caps and take a chance with a new accessory! Who knows what it may inspire you to do?