Thinking outside (and inside) of The Box. Paris, that is…

October 09 2012

So, here we were, in Paris. As part of Premiere Classe Tuileries, we attended “The Box”, which is an event designed to showcase a selection of 150 fashion accessory designers and brands. The focus was on quality and authenticity, with trendy and new collections, as well as a few surprises. Fashion overload, if you like.



We saw loads of new talent, new designs, predictions for the fashion future, and caught up with some old friends.

We’re so very lucky to be part of such a global scene and yet such a specific crowd of designers… and we get to bring that to all of you out there. That’s the way we’ve been shaping the brand- we want to make accessories and fashion accessible to everyone. Major brands and small homegrown labels should all be under one roof, really. And people should want to take a delicious hat off the shelf and feel comfortable making a new statement.

Accessible. Fashionable. Headwear.

Now, stay tuned for some news from Premiere Classe: Metallics! Fluorescents! Pattern with shimmer!

Yeah- not a bad way to spend a couple days, now is it..?

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