When we were thinking about how to bring a modern headwear and accessories business to the web, the name pretty much picked itself.
The Shappos name (pronounced Shapp-ohz) is a literal version of the French word for hat "Chapeaux"
We also felt that the name needed to be modern, efficient and easy to understand globally, hence the more phonetic and digitally friendly version.
For us it's all about the hats. And so Shappos.com was the easy choice.